The users of the 5 most popular social networks

The users of the 5 most popular social networks

There are some social media networks or applications, which are not created equal. Based on this report, I will discuss about people that are using the social networks.

Even though some of them can attract lots of audiences. However, different social media networks or applications attract some specific groups of people. RealityMine is a company, which tracks mobile and behavioral analytics. It conducted a research of 2, 121 people, who are the adult app users in the U.S. They want to identify the people who are the users of Twitter, Facebook, Google+, Instagram and Pinterest.

11generational_demographics-e1443201337994

According to RealityMine research, Facebook is the No. 1 social network. Around 75 percent of users in every age group, with millennial and baby boomer women more active on the network than other social media networks, use it. For instance, millennial women dominate Instagram, and baby boomer men dominate Google+.

22household_income-e1443201365178

According to RealityMine, the average social media users are in the income rage of $50,000 to $74,999 bracket. In terms of Twitter user, is a young and well-paid group of people. In the income demographics, Twitter users are having a slightly better tan average income. By comparison, the users of Google+ were more likely to make less than $24,999.

33education-e1443201394789

Generally speaking, this chart is showing that most of social media users are educated properly. Firstly, people who are users of Printrest mostly achieved a graduate degree. At the same time, seemingly, there are almost 30% of Twitter users had a bachelor degree. However, the trend shows that the college education holders are occupying nearly 40% in terms of Google+ users in general.

Probably, the demographics will mainly stay the same. However, young generations are normally known as fickle and quick to move on to the next big thing. We might see younger audiences grow up on some social medias such as Instagram and Snapchat, while the next generations may be more likely to explore newer networks.

To read more:

  1. Facebook, Google+, Twitter, LinkedIn Hidden Features
  1. The Typical #Twitter User is a Young, Affluent, College-Educated Non-White Male
  1. 23% of Americans use #Twitter (#Facebook: 71%, #Pinterest: 28%, #Instagram: 26%)
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