If you’re in customer services or sales, you probably have heard a few prevailing myths about some facet of marketing in digital area.
Based on this article I talk about some myths that we believe it is true.
Marketing land did a quick poll of their customer services team to study the myths they have needed to chase away in channels and services.
Some of myths were true in the past but need to be revisited, and some never actually happened to be true but became part of an easily-spouted narrative. In each case, we get through, have a look at the myths — and compare to the truth.
Myth 1: SEO can be a one-time project.
The fact is that is not true. Like any other channel, it requires more than just maintenance, you will have to test it over and over again re-strategizing so that we can find the reasons to increase or decrease resources.
Search algorithms are changing very often — and SEO and content strategies have to be revisited at least yearly to make sure they’re still effective.
Myth 2. I can buy a tool for my in-house SEO team, and they will be great all the time
Use tools is very good for efficiency and automation. However, the tools cannot replace human intelligence and that will lead to a limited perspective and lost understanding of the long-term space.
Myth 3. Once you have done a cycle of creative testing, you do not have to do anything more.
The testing should be never done. You should constantly be recreating on your web sites, no matter how great the first results.
And remember, your testing should always have a purpose. You do not just test for the sake of testing.
Myth 4. Social can only work for a few select industries
That’s not true, in fact, social can be an efficient platform for any industry. However, not all social networks are the same, and you should not put the same emphasis on every channel. For example, if you are a Business to business company that offers a very high technical service, social media platform such as Pinterest and Instagram should not the ones you need to focus on. Instead, make sure you focus on the social network like Twitter, Facebook and LinkedIn.
On the other hand, if your brand is a B2C online supplement retailer, LinkedIn may not the one that suit for you. But both ends of the spectrum have social channels that, implemented intelligently, can provide great return.
Myth 5. Negative comments on social media are bad for your business
we hear this very often, and it is totally not true. It can very helpful to know what are the service that the customers are not satisfied.
Do not hide legitimate concerns or comments; instead, provide some thoughtful responses with the option to ring or email customer service for further assistance, and make sure someone is following up internally to solve those problems before they happen to spread widely.
The more you spend in your brand on social media to grow your presence, the more brand loyal customers will come to your rescue and defend your brand to the naysayers.
Even though it is a bit emotionally hard to see critical feedback. However, it can help you to see you service or product differently, so you can turn it into a useful information for your company.
To read more:
Common myths about digital marketing